Word: network
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...advertising industry, not the viewers, that are the target of this week's presentations, allowing the networks to spend the coming weeks and months selling ad spots on the new shows. Long before the hype starts for the fall season's new shows, network executives will be standing on stages and making promises about demographics, households, and various other code words for the ability to connect businesses with your wallet. We will hear slightly desperate rhetoric about the reach and continuing relevance of network TV. For a brief, blissful week - at least in the words of the marketing executives...
...Metro climbed 9.2% in 2004, compared to 3.9% across the U.K.'s daily newspaper market. So what's the attraction? With the ubiquity of freesheets in or around transport links, firms are able to combine ads in a commuter's free paper with promotions elsewhere within a public transport network, says Richard Chataway of the Media Planning Group, a London media agency whose clients are regularly publicized inside Associated's Metro. He says advertisers want the commuting audience, and, besides, "It's a quality read." Not everyone agrees. While the Metro may print more serious news than some of Britain...
...squeeze out the competition. If Xbox 360 were to take over your media cabinet, would it play DVDs with Sony Pictures movies on them? Of course. But would it play songs from a Sony-owned online music store? Would it accept messages from AOL Instant Messenger? Would it network with a computer running Mac OSX and not Windows? If a platform is too open, you can't make money off it. Too closed, and nobody else uses it, and it withers away and dies...
...first all-games TV network, debuts...
Still, there is a possible upside to cell phones in subways. MBTA spokeswomen Lydia M. Rivera said in an interview that the wireless network is an additional measure of security for commuters, nicely complementing the If you see something, say something poster campaign. Transportation Secretary Daniel A. Grabauskas said in the release, It also has a critical public security aspect to it, as passengers will have increased ability to report safety issues to the appropriate personnel...