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Gimmicky? You bet. But the program, in stark contrast to shows like the staid, departed Wall Street Week, is a clear success. Mad Money has boosted viewership in its 6 p.m. E.T., weekday slot 74%, to 176,000, and is on an upward trajectory. Cramer has the network's highest-rated program in a slot that had been home to its lowest. Pleads program developer Susan Krakower: "Find me another Cramer, please...
...spring, so there is a sense of urgency in the place. CNBC, a division of GE's NBC Universal, has tried everything to reinvent itself, including going Hollywood. That failed experiment led to the cancellation of prime-time shows with hosts Dennis Miller, John McEnroe and Tina Brown. The network lost its way, says Bill Cella, CEO of Magna Global, an ad-buying firm. "They need to get back to their roots: solid business programming." Mad Money offers a template, because Cramer is well grounded in business yet just crazy enough to test old boundaries...
...global clearinghouse to identify tracks. Snocap is working with Mashboxx, headed by another veteran of the file-sharing wars, former Grokster president and outspoken recording industry critic Wayne Rosso; his company offers users legal file-sharing software. When a music fan locates a song on another computer in the network, Snocap checks to see if it is registered in its database. If it is, the song can be purchased or listened to five times for free. If the song isn't registered, Mashboxx lets the user have it at no charge. File-sharing services will be plugging into Snocap within...
Nick TV shows play in 100 countries. With Viacom's recent $160 million acquisition of Neopets, a global online entertainment network, Nickelodeon becomes the biggest player in the kids-online-entertainment business. Is there anywhere Nick...
...while the most anticipated show of the fall is the Rock-produced Everybody Hates Chris on UPN, in which a white kid uses the N word during a fight scene. October brings an animated version of Aaron McGruder's militantly funny comic strip The Boondocks to Cartoon Network. Ridley, once a writer on Martin Lawrence's sitcom Martin, says that means there is more pressure to stand out. "When I started out," he says, "black TV was very limited--Hangin' with Mr. Cooper, Homeboys in Outer Space. Now they're raising the bar. We can't just give people more...