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Drawn to Batali's downtown image, the Food Network came calling two years after Pò opened. TV gave Batali a bully pulpit for the new-old Italian cooking--less spaghetti buried in red sauce, more pumpkin ravioli--which has spread across the U.S. in the last few years. "There has been a revolutionary improvement in Italian food," says Tim Zagat, a co-founder of the restaurant guides that bear his name. Zagat doesn't credit Batali entirely for that improvement--in fact a much earlier pioneer was Lidia Bastianich, who was cooking in the authentic Italian vernacular...

Author: /time Magazine | Title: Super Mario! | 4/2/2006 | See Source »

...doubled over as his voice lifted a couple of comedic octaves. "I'm in the middle of talking, and they're like, 'Got any samples?'" Playing along, someone cackled and added, "Let me go through my pockets for you, stupid a__hole." I think to myself that the Food Network would be a lot more fun if it showed these guys in real life...

Author: /time Magazine | Title: Super Mario! | 4/2/2006 | See Source »

...recipes collected over the years on his travels to out-of-the-way Italian towns like the one where he apprenticed. So how big can Batali Inc. grow? The chef insists that he won't open a restaurant in an airport or push his cookware on a shopping network like QVC. Yet when I first met him six years ago, Batali said he didn't expect to open a restaurant in Las Vegas, since it would be too far from New York for him to drop in unannounced. Of course, back then you could also see Batali wearing something other...

Author: /time Magazine | Title: Super Mario! | 4/2/2006 | See Source »

eBay's fight against a Virginia company called MercExchange illustrates how small firms swat away at larger ones, at great cost to both. In 2001 MercExchange founder Tom Woolston, a former military pilot and CIA network engineer, sued eBay, claiming that the company infringed on three patents he filed in the mid-'90s, including one that set out methods for fixed-price online auctions (the so-called Buy It Now patent). In 2003 a jury ruled in Woolston's favor and awarded $35 million in damages...

Author: /time Magazine | Title: Patently Absurd | 4/2/2006 | See Source »

...network TLC, however, is out to bust up that long and happy marriage. On each episode of Honey We're Killing the Kids! (debuts April 10), nutritionist Dr. Lisa Hark visits a family with bad eating and exercise habits. The money scene comes when Dr. Hark leads the parents into a stage that looks like a medieval catacomb and shows them, on a giant TV screen, computer projections of what their kids will look like at age 40 if they keep gorging on sugar and fried food. In the pilot, the parents watch, horrified, as their three sons morph...

Author: /time Magazine | Title: The Blinking Blue Schoolmarm | 4/2/2006 | See Source »

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