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...grow MobiTV with the best people who can keep the company relevant. "Here we are," he says, "a tiny, clever mouse dancing between elephants." That's some rodent. Every new MobiTV product or service touches a multitude of partners and involves infrastructure, new technologies (for server, handset and network), testing, integration with carriers, marketing and sales support, business development and contract negotiations. "It's a real three-ring circus," he says. "You have to make sure that no one drops anything as they juggle. It's a huge coordination exercise...

Author: /time Magazine | Title: Programming Provocateurs | 3/8/2007 | See Source »

...Popwire, which launched the first TV broadcast over a 3G network with Ericsson in 2000, Johansson helped develop an end-to-end media-streaming infrastructure. More recently, he has watched European carriers give up trying to create mobile-TV services in-house and start looking for outside vendors to handle them, which is MobiTV's opportunity. It's a classic make-or-buy situation; Johansson is in the middle of it. Says he: "They are the brand name. We are the one to run this service and develop the technology...

Author: /time Magazine | Title: Programming Provocateurs | 3/8/2007 | See Source »

...confesses to "a seriously bad case of arrested development," it would seem that "newness" to Hallahan is the return of "relevance." And as MobiTV's Department of One, he is all about relevance, specifically as it relates to MobiTV and persuading advertisers to put their messaging on its network. "You have to be relevant and entertaining, and you have to be on your game," he tells them...

Author: /time Magazine | Title: Programming Provocateurs | 3/8/2007 | See Source »

...DOESN'T BOTHER JASON MIKAMI that people all over the world see and hear what goes on in his closet. In fact, it's his job to figure out what to do when they can't. Inside the network operations closet--"the NOC room"--time passes in 15-sec. increments. A wall of 14 flat screens blinks with paired images like a nightmarishly complex game of Memory...

Author: /time Magazine | Title: Programming Provocateurs | 3/8/2007 | See Source »

...primetime” for television viewing. Television that couldn’t fit into this time slot wasn’t worth watching, and keeping up with a plotline required setting aside time each week to watch the show.Now, commercial-free television shows are almost immediately uploaded to pirating networks and sites like peekvid.com: take any 10 students on campus, and chances are that they last watched a television show on their computers, not on a television set.It’s fitting then, that HRTV, Harvard’s own network, is now almost entirely an online enterprise.HRTV...

Author: By Kimberly B. Kargman, CONTRIBUTING WRITER | Title: Back To Our Regularly Scheduled Program? | 3/8/2007 | See Source »

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