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...Oddest aspect of their rivalry is the dissimilarity of their respective yardsticks for sales effectiveness. Radio's known quantity, the number of sets within listening range of transmitting stations, are scaled down in order to ascertain the actual audience at a given moment. But magazines' known quantity, net paid circulation, is rarely scaled upward to ascertain the corresponding potential audience of a given issue...

Author: /time Magazine | Title: The Press: Audiences v. Circulations | 12/19/1938 | See Source »

...first of the seventh Dudley, behind by two runs, got two men on base with two out. At this point Alexander proceeded to win his own game by knocking in his two teammates with a hit which stuck in the net of the cage...

Author: NO WRITER ATTRIBUTED | Title: Commuters Beat Lowell To Tie for Championship In House Baseball League | 12/17/1938 | See Source »

Then at 18.42 Patrick put the Hoddermen in the lead when he scored on a pass-out shot from Winslow in a mix-up around the Olympic net...

Author: NO WRITER ATTRIBUTED | Title: HOCKEY TEAM BEATS FAVORED JUNIOR OLYMPICS 3-1 | 12/14/1938 | See Source »

Last year more than $75,000,000 from football gate receipts went into the treasuries of U. S. colleges. This year Notre Dame alone will have a football income of almost $1,000,000. The University of California showed a net profit of $299,425.61 on its books at the end of the ten-week football season last year, after guarantees to visiting teams had been paid and deductions made for expenses. In addition to the season's income, California received $104,000 for a side job: playing in Pasadena's Rose Bowl on New Year...

Author: /time Magazine | Title: Sport: Gravy Bowls | 12/12/1938 | See Source »

...Young Communist League had been ousted. Next day Komsomolskaya Pravda, under changed editorial direction, was explaining that the League's former leaders had been indifferent toward the welfare of good Young Communists but had protected "inveterate drunkards," "double-dealers," even those who were "morally corrupt." The net of this seemed to be that the exuberant Youth paper had taken a little too enthusiastically the Dictator's plump for World Revolution two weeks before. With Unifier Zhdanov on the job, the Party press and the Government propaganda agency will get a better idea of what each other...

Author: /time Magazine | Title: Foreign News: Unifier | 12/5/1938 | See Source »

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