Word: neos
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...Pres. Penn," who in 25 years increased the "college's endowment by $7,000,000, ruled it with an iron hand. Early in President Pendleton's term the famed 1914 Fire burned most of Wellesley to the ground. Undismayed, the president set out to build a vast neo-Gothic plant which now covers the Waban campus with tons of imposing stone. Big (1,500 students) and expensive ($500 tuition), Wellesley thinks of itself as a happy compromise between studious Bryn Mawr and social Smith and Vassar...
...Cabrillo's ships entered the harbor. More realistic were San Diego's two main inducements to hold a fair: 1) to bait ten million tourists into the city before Armistice Day; 2) to put to some practical use 1,400-acre Balboa Park and the many permanent neo-Hispanic buildings by the late Bertram Goodhue left over from the Panama-California Exposition of 1915-16.* Accordingly, the citizenry passed the hat to collect $500,000 for organization expenses, concessionaires were invited to participate, the U. S. Government appropriated $125,000 for a building, Henry Ford and Standard...
Saito prides himself on his U. S. ways, his "Americanese" ("made," he jokes, "in Japan"). In Washington he has staffed his Delano & Aldrich, neo-Georgian Embassy with what he believes are the closest Oriental approximations of U. S. "good fellows." His corps of 18 (the British have 15) is more numerous and harder-working than that of any other Embassy. Having observed the lobbying tactics of fellow-Washingtonians, shrewd Hirosi Saito spends most of his Embassy allowance for "representation" not on balls and champagne for Washington socialites but on highballs and beefsteak suppers for the Press. When he makes...
Last week, with the introduction of spring schedules and Daylight Saving Time, U.S. railroads were making a fresh bid to save their skins. Schedules were speeded up, fares slashed, air-conditioning increased. And exciting new equipment was being installed all over the country-so-called "neo-trains" which are exciting in performance as well as appearance. Some are Dieselectrics, some have streamlined electric engines, some are Iron Horses in new harness. All are fast, colorful, ultramodern...
First Dieselectric "neo-train" in regular service was on Chicago, Burlington & Quincy R. R. Burlington's famed Zephyr, which has been making a daily round-trip between Kansas City and Lincoln, Neb. since last Armistice Day, has upped traffic 153% in two months. Pleased with the experiment, Burlington put its new Zephyr Twins in service last month between Chicago and the Twin Cities on a 6½-hr. schedule. Zephyr Twins average 66 m.p.h., cost no more to run than large automobiles. Now building for Burlington is another stainless-steel streamliner, to be called Mark Twain...