Word: neon
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...also shed nonessential businesses like Gulfstream corporate aircraft, acquired in the 1980s under Iacocca. For 1994, Chrysler reported a record profit of $3.7 billion on revenues of $52 billion. Dodge Ram pickup trucks, Cirrus sedans and the Jeep Grand Cherokee were established hits, and promising new products like the Neon had come on market. Toyota engineers even went to the trouble of disassembling a Neon to study its workings...
Nauman is good at a particular sort of put-on, a sour clownishness. He makes art so dumb that you can't guess whether its dumbness is genuine or feigned. When you see his spiral neon piece The True Artist Helps the World by Revealing Mystic Truths, you assume it's irony, the cadaver of "inspirational" American romanticism-until you reflect that maybe that's what Nauman really thought, or what the vestigial romantic in him would have liked to think, but in no case can the mere neon sign deliver on its promise, and this frustration (one assumes...
Much is made of Nauman's use of words. His slogans--EAT AND DIE, TOUCH AND LIVE, HATE AND DIE and so on, done in flashing neon--are laconic, all right, but Beckett and Wittgenstein they're not, though the co-curator, Robert Storr, tries stubbornly to argue otherwise. Such eminent names--and Alain Robbe-Grillet's too--function as votive tin cans hung on the tree of Nauman's reputation, enhancing the piety with which one is meant to approach...
...sounds better--or, at any rate, odder--as a conceit than it looks on the floor or the wall. It may be that the impulse to multiply the height of the letters of his written name 14 times their normal size and then trace the result in neon tubing satisfies some inner necessity for Nauman, but for anyone who isn't Nauman, it's meaningless. And you soon lose interest in the "animated" neon pieces, with their spasmodic one-two, on-off movements of violence or puppet sex. They are one-liner art, no matter what windy claims surround them...
...women signed up to play volleyball for Dunster House, many of whom also serve as photographers, reporters, coaches, captains and fundraisers for the team. Player George T. Chang '97 designed the uniform, which sets Dunster apart from the pack come game time: a gray t-shirt featuring a neon yellow volleyball and each player's number on the front...