Word: neocortex
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...because it detects how quickly the brain reacts to stimulations. But unlike FMRI scans, it can't identify which parts of the brain are reacting. And that's important, because researchers say it's the interplay between the deeper, older brain where our emotions reside and the more logical neocortex that informs our decision making. And because the dance between the old and new brain areas occurs below our level of consciousness, it's information that focus groups or polls can never reveal...
According to Stickgold, the neocortex, a part of the brain that is normally associated with the high intelligence of primates, takes part in the dreams of amnesiacs...
During rapid eye movement (REM) sleep, the part of the sleep cycle most closely associated with dreaming, Stickgold says "there is a lot of communication between the neocortex and the hippocampus...
...terms of forming those memories of facts you are trying to cram, that happens in the hippocampus," Stickgold says. "The first recording in the hippocampus is very fast and reliable. But if you don't get sleep afterward, you may not get the memories into the neocortex...
...offers an individualism of faces, closeups of intense privacy (pitchers thinking, scratching themselves, anguishing, waving off the sign, spitting, trying to deliver a ball very hard from mound to plate with precision, as if a neurosurgeon were hurling darts 60 feet down a hospital corridor at a patient's neocortex). The spectacle has something in common with a bullfight - matador on the mound, bull at the plate, multitudes eating and drinking and whooping in the stands in a tableau of casual, ceremonious pageantry...