Word: needham
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...latest new, improved giant-size deal, which was unveiled last week, will join BBDO International, the sixth-largest U.S. agency, with Doyle Dane Bernbach Group (No. 12) and Needham Harper Worldwide (No. 16). Combining - annual billings of nearly $5 billion, the menage a trois is the biggest advertising group the world has ever seen--for now. Says BBDO Chairman Allen Rosenshine, who will head the new holding company, not yet named: "We are the biggest--but maybe only for ten minutes...
...over twelve companies last year. Flush with $600 million raised through a stock offering, Brothers Charles and Maurice Saatchi are prowling for more prey and are determined to build the world's largest agency. Doyle Dane Bernbach turned down a Saatchi offer before deciding to merge with BBDO and Needham; so far, Ted Bates has also ducked Saatchi's advances. Says Abbott Jones, president of the Chicago-based Foote, Cone & Belding agency ($1.9 billion): "It's hard to say where a company like Saatchi, with such deep pockets, will strike next...
...Needham ($847 million) is the smallest of the three, but it brings a strong domestic network to the merger. Some industry wags saw a resemblance between Needham's role in the deal and its Wheaties ads, in which pint-size Olympic Gold Medalist Mary Lou Retton gulps down cereal with the "big boys." Doyle Dane Bernbach ($1.7 billion) has the most to gain. After scoring numerous hits over the years with ads for longtime client Volkswagen, the agency attracted notice with its beguiling babies series for Michelin tires. But DDB lost several major clients in 1985, dropping $45 million...
Leslie Stein, a high school junior in suburban Needham, received one of the faulty exams and was told by her proctor to leave. "I was shocked," Stein said. "I had been taking [SAT preparation] courses. I thought I was doing great. I was very confident it was just unreal...
...Laxwomen put on their flashiest scoring display, though, with 14:21 remaining in the second half. Anne Needham, after receiving a pass over the middle from McBride, notched the first of Harvard's three goals in a 75 second span...