Word: names
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...national ad campaign plays off the McCafé name. In one spot, for example, a chore - ironing one's shirt - becomes a much more pleasurable "choré" with McCafé coffee in your hand. That's kind of cute, but why don't the ads highlight the company's one major advantage over coffee competitors: price? With consumer spending still weak, shouldn't McDonald's be explicitly broadcasting its bargains? "Here's what everyone implicitly understands," Thompson says. "With our supply chain and the leverage we have, the products are going to be more affordable than other coffee offerings...
...says these cases are rare: "Most people are reasonable and have the welfare of their children in mind." But now that the Constitutional Court has finally settled the issue of what adults can call themselves, many more Germans could be asking: What's in a name...
...verdict - dubbed the "Hadschi Halef Omar ban" by the German daily Sueddeutsche Zeitung, in reference to a character invented by the popular adventure-story writer Karl May called Hadschi Halef Omar Ben Hadschi Abul Abbas Ibn Hadschi Dawuhd al Gossarah - say it does not necessarily prevent long names, since it applies only to names conjoined by a hyphen. A name like Schulze zur Wiesche-Meyer auf der Heide would still be allowed, notes Götz, even though it's seven words long...
...only surnames that are subject to regulation in Germany - first names are too. According to German law, parents can choose any name for their child as long as it does not go against order and decency. The name must be in accordance with the child's gender and must not expose the child to ridicule or discrimination. The number of first names generally should not exceed five...
...Calling your kid Adolf Hitler would not be possible," says Götz, referring to a case that recently made headlines in Germany about a boy from New Jersey named after the Nazi leader. The decision on which names to accept and which to reject is generally left to the local registrar, but that decision can be contested in court. And sometimes the court's ruling can seem rather arbitrary. While the names Stompie, Woodstock and Grammophon have been rejected by German courts in the past, the similarly creative parents of Speedy, Lafayette and Jazz were granted their name...