Word: nam
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...greatness, but not quite into the industry's aristocracy. Still missing is the global brand name crucial for commanding high premiums and outpacing low-cost manufacturers in China. It's an accomplishment hardly any Asian corporations have managed to achieve. "We've had success at the foothills," says Woo Nam Kyun, president of LG's digital-TV operation. "Now we have to climb the mountain." The climb LG has chosen is Mount U.S.A. This year LG is making its biggest thrust ever into the U.S. market, with a $100 million budget for advertising alone. Last year LG spent $10 million...
...four years ago, few in the electronics industry could have predicted the growing dominance of Samsung, despite its solid technology and financial clout. Samsung's surprise was its savvy at brand building. "In terms of the ingredients, LG has everything - the quality, the packaging, the global marketing reach," says Nam Park, an analyst at HSBC Securities in Hong Kong. "What's missing is the magic. It's missing that je ne sais quoi." If Kim finds it, he'll probably pour himself a glass of soju and let go a very, very loud cheer...
...greatness but not quite into the industry's aristocracy. Still missing is the global brand name crucial for commanding high premiums and outpacing low-cost manufacturers in China. It is an accomplishment hardly any Asian corporations have managed to achieve. "We've had success at the foothills," says Woo Nam Kyun, president of LG's digital-TV operation. "Now we have to climb the mountain...
...four years ago, few in the electronics industry could have predicted the growing dominance of Samsung, despite its solid technology and financial clout. Samsung's surprise was its savvy at brand building. "In terms of the ingredients, LG has everything?the quality, the packaging, the global marketing reach," says Nam Park, an analyst at HSBC Securities in Hong Kong. "What's missing is the magic. It's missing that je ne sais quoi." If Kim finds it, he'll probably pour himself a glass of soju and let go a very, very loud cheer...
...four years ago, few in the electronics industry could have predicted the growing dominance of Samsung, despite its solid technology and financial clout. Samsung's surprise was its savvy at brand building. "In terms of the ingredients, LG has everything--the quality, the packaging, the global marketing reach," says Nam Park, an analyst at HSBC Securities in Hong Kong. "What's missing is the magic. It's missing that je ne sais quoi." If Kim finds it, he'll probably pour himself a glass of soju and let go a very, very loud cheer. --With reporting by Juliane Han/Seoul