Word: nabisco
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...children in gifted-student classes, and next fall will add 24 more. Three multilingual aides regularly visit parents to talk about what they can do to help their children achieve. "The idea behind site-based management is to make the community part of the process," says Nadeau. RJR Nabisco agrees: last April the company awarded Linda Vista a $550,555 Next Century Schools grant to continue its outstanding work...
Walt Disney Co. ((is)) soliciting paid product placements in a new film, "Mr. Destiny." Companies such as Campbell Soup Co., Nabisco Brands and Kraft General Foods Group are believed to have been contacted . . . The cost structure, as outlined in letters to marketers, is $20,000 for a visual, $40,000 for a brand name mention with the visual and $60,000 for an actor to use the product...
...Limit the questionable investments of the University's high-paid money managers, whose actions are currently not subject to any ethical oversight. For example, Harvard played a major role in the billion-dollar RJR-Nabisco buyout and the similar leveraged buyout of Safeway, deals widely questioned for their treatment of workers and accumulation of debt...
...addition, Harvard is a member of a limited partnership managed by the Wall Street firm of Kohlberg, Kravis and Roberts which in 1988 staged a $24.3 billion buyout of RJR-Nabisco, a major tobacco firm...
Congress has been spurred to action by explosive grass-roots campaigns. Consumer activists seem ready to pounce on almost any "target marketing" by tobacco and liquor manufacturers, a reference to advertising that is tailored to appeal to particular groups. Earlier this year, RJR Nabisco canceled plans for two new cigarette brands -- Uptown, aimed at blacks, and Dakota, which targeted uneducated young women -- in the face of heated opposition from consumer-advocacy groups...