Word: munich
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While such giants as Volkswagen, Opel (G.M.) and Taunus (Ford) have cut back production to meet declining demand, BMW in Munich has been turning out its cars at full two-shift capacity. In the first five months of 1967, overall German car sales dropped 18%. At the same time, BMW increased its own turnover by precisely the same percentage, expects to reach the $250 million mark in total sales this year...
Before World War II, Bayerische Motoren Werke was famous as a maker of motorcycles and racing cars. During the war, the Munich plant produced airplane engines for the Junker bombers and for Hitler's jet fighter, the Messerschmitt ME 262. In 1947, after the U.S. Army stopped using BMW's shops to repair its tanks, the company started making motorcycles again, and began looking around for a car design as well. Misjudging the market, BMW decided on an eight-cylinder luxury job which cost so much to build that it lost money from the start. Simultaneously, the company...
...assume a unitary and evangelical force was inevitably to urge a policy of resistance. And resistance would have to be everywhere on the Communist perimeter. To allow transgression in one place would, most plausibly, be to encourage it elsewhere. And here we have the foundation for the analogy to Munich which for a long time played such a dominant role in the Vietnam discussion. Given the assumptions the analogy was persuasive...
...ambiguously styled the intellectuals -- who would best appreciate the long run consequences of short run weakness and appeasement. People of this inclination had given strong support to the Marshall Plan and to the Korean intervention. A generation earlier they had been in the very forefront of the criticism of Munich, the agreed symbol of surrender. So their support could be expected...
...Tuchman, noted historian and author of The Guns of August, implied that the U.S. had risked a Munich-like sellout by failing to come to Israel's aid more energetically. "If they [the Israelis] had not fought, the world would have sacrificed Israel -- with unction, with pious formula ... but without question," she declared...