Word: multiyear
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...when pressed on the issue, Yi turns away and fills the room with an uncomfortable silence, and his father smiles blankly without responding. Whatever the truth, it doesn't seem to bother Nike. The company recently beat out the competition and signed Yi to a six-figure, multiyear deal worth far more than his actual salary--and indeed more than Yao Ming's original Nike contract. Forget about that other guy for a minute. The klieg lights of stardom are already starting to shine on the kid from Shenzhen...
...innovative advertising executive who pioneered the money-saving strategy of buying multiyear packages of local television time (for clients like Ford Motor), Pool, 54, recently left Mindshare to take over North American operations for Universal McCann. She will manage local buys nationwide for a number of heavy hitters, including General Motors and Lowe's, and, of course, will try to make some rain...
...risks of producing sports cars are so high that a weakened Detroit is treading cautiously compared with its foreign rivals. Having seen their combined share of the U.S. car market drop to 47%, from 65% in 1992, and in the midst of multiyear turnaround plans, Chrysler, Ford and GM argue that siphoning resources from their most profitable product lines--trucks and SUVs--would be foolish. "It's a question of priorities," says Chris Theodore, Ford's vice president for North American product development. "Nobody here says you can't build a two-seater, but it comes down to making...
...Adelphia Coliseum for their home games--until earlier this year, when both troubled companies were unable to pay the millions of dollars required to keep their logos in lights. Dean Bonham, a sports-marketing expert in Denver who helps companies buy naming rights, says there are more than 60 multiyear naming deals in the U.S., worth a total of about $3.5 billion. Five of the arenas with such deals have lost or switched sponsors this year alone, and the trend shows no sign of stopping. The MCI Center, home of the Washington Wizards, may be looking for a new name...
...paralegal and had also done a brief stint as an insurance salesman, has just started working as a juvenile-probation officer, helping kids wend their way through the crowded criminal-justice system. Cindi, who previously was an editor and a graphic designer, is now busy finishing up an intensive, multiyear program to become an acupuncturist. In her view, as she puts it, "there's as much opportunity as I make...