Word: multimedia
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Dates: during 1970-1970
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Borrowing the concept of the classic American drugstore the French transmogrified it into a near-erotic experience. Over the past dozen years, several versions of Le Drugstore have appeared in Paris: multimedia bazaars featuring bizarre decor, intimate bars, lavish food and smart boutiques. The phenomenon bore only a dreamlike resemblance to the drug supermarkets of, say, Cedar Rapids, Iowa. Now, by way of cultural reexport, not to say retaliation, the metamorphosed drugstore has returned...
...Clifford Stevens of Santa Fe, N. Mex., has recently launched a slick, readable monthly called Schema XIII (after the Vatican II document on the church in the modern world), which tries to overcome the stodgy clerical image of competing periodicals. Methodists and Presbyterians have joined to launch a new "multimedia" mission magazine, New World Outlook, replete with poster-size foldouts and stapled-in phonograph records. The Roman Catholic Maryknoll fathers have announced a new line of "Third World" books about problems in underdeveloped countries, to be edited by Philip Scharper, formerly with Sheed and Ward...
...question is not what he will do to it, it is what Charles Eames will do with it. In the same way that Eames has transformed the lounge chair and ottoman into a voluptuous and functional medley, he has transformed the lecture into a multi-image, multimedia environment: in 1940 Eames and architect Ecro Saarinen won first prize for designs entered in the Museum of Modern Art's Organic Furniture Competition; and at the University of Georgia and UCLA in 1953, Eames and his wife, Ray, for the first time used multi-media techniques in a public presentation...
...your fascinating "Top of the Decade" issue [Dec. 26], you omitted an extremely important part of modern living -the frantic changes in America's vocabulary. The following are three areas of change and some samples: 1) new words: cybernetics, zap, finalize, multimedia; 2) old words rediscovered and popularized: ambience, relevant, charisma, geriatric, black, guru, spectrum, style of life (plus four-letter words formerly heard only in an Army barrack or pool hall); 3) common words with radically changed meanings: trip, pig, square, soul...