Word: multibillion
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...Dymo Scoop. Why was it born at all? Advertising is a multibillion-dol-lar industry-but that sum measures what advertisers spend, not what Madison Avenue takes home in the form of a 15% commission. The nation's 3,500 ad agencies employ 64,000. But that figure is exceeded by the U.S. population of doctors, lawyers, bankers, pharmacists and bakers-none of whom can claim a single newspaper column devoted to their professional activity...
...comic opera began in late March, when Defense Secretary Robert S. McNamara got sore because a Senate subcommittee planned to investigate the multibillion-dollar TFX fighter plane contract (TIME, March 22; April 5). Then the Washington Star's Pentagon Reporter Richard Fryklund got hold of a behind-the-scenes (but unclassified) Air Force memorandum detailing the moans of Air Force experts who felt they had been cruelly treated by the subcommittee's staff. The memo complained that staff interrogators' "oral abuse . . . harsh language . . . threats . . . rapid-fire questions . . . emotional rantings" had so unnerved the doughty...
...moon's visible face has long been mapped, its plains and craters named, its cold curves charted. But as U.S. engineers continue their multibillion dollar effort to get the first man-carrying spacecraft to the moon, U.S. astronomers study the earth's only natural satellite with steadily increasing intensity. For if its visitors are to survive, science must provide them with lunar information that has so far defied centuries of observation...
...Painful Pioneering. When the multibillion-dollar U.S. Manhattan Project pioneered the art during World War II, there was no such thing as nuclear technology. Starting with only a few scientific guidelines, the physicists had to create new instruments, materials, processes, even a new element: plutonium. They had to write new reference books in a new technical jargon. Their basic raw material, uranium, was a chemical curiosity. To get it in carload lots, they needed a new mining industry with a novel and tricky technology...
...Reserve Board, Dillon smoothed the path for the Reserve's new policy of buying long-term Treasury notes and bonds rather than just short-term bills. At Dillon's direction, Under Secretary Robert Roosa has begun discussions with Europe's central banks on ways to prevent multibillion-dollar swings in the Western world's balances of payments; last quarter's $300 million U.S. deficit was the lowest in three years. Dillon helped plan the Administration's expanded Latin American aid program; he also worked closely with George Ball, Under Secretary of State for Economic...