Word: multi
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Loker Commons, the multi-million dollar renovation to the basement of Memorial Hall, was supposed to serve as a student center--but without permanent student offices, the facility has become a study space and food court...
...much computer animation and not enough Ewan McGregor and Samuel L. Jackson. We're a little leery of Liam Neeson's hair (not digitized; they're real extensions). We know it can't be all bad, but we don't want to tromp all the way to the multi-prestidigiplex to get squeezed out by a bunch of geeks dressed up like Boba Fett -- on a Thursday afternoon in June. Oh, most of us will see it eventually, although the early intimidation factor could make "Titanic" a tough tub to catch. The betting here is that all those other movies...
...ethnically heterodox and eminently loyal support base of Sephardim (Jews of Middle Eastern origin), Russian immigrants, and the ultra-religious. Although Barak may enjoy the applause of Israel's socioeconomic elite, they constitute only a demographic plurality and not a majority. On the other hand, Netanyahu's collective, multi-ethnic support may just be that majority. If they are mobilized successfully, Netanyahu may well be prime minister once again...
...just movies. Star Wars was the first (and probably best) multi-marketed film in history. Toys, clothing, music (yes, the theme was turned into a disco dance track), even kitchenware was sold with the Star Wars label. And it wasn't just kids that were buying the paraphernalia of the Force. Twenty-somethings in Star Wars shirts, executives with collections of Star Wars toys--business analysts would never have dreamed that they could market spaceships and laser guns to anyone over the age of 12. But they could, and they made a ton of money doing...
...course, this is a concept we're quite familiar with today. We are living in the age of the multi-media conglomerates. Our newspapers, our TV stations, our movie studios, our books are usually all controlled, in one way or another, by the same few multimedia enterprises. Perhaps it would be a stretch to say that Star Wars is responsible for this trend, the centralization of pop culture. But it at least laid the foundation for this modern phenomena by inaugurating a perhaps more important process: the unification of pop culture...