Word: mri
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...John A. Byrne wrote, "What newspapers and magazines are going through right now is a business-model problem, not a readership problem." For Business Week, actually, it's a bit of both: the magazine's total audience declined during the first six months of 2009, according to the latest MRI data, while Fortune's and Forbes' grew. Interestingly, in the same period, its website, with the much touted Business Exchange - a business-news aggregator cum social-networking site - increased its readership, usually drawing a little over 5 million unique visitors a month, according to Compete.com. That...
That's the kind of statement that probably irks folks most at companies like No Lie MRI in California and Cephos in Massachusetts, both of which claim to offer some kind of lie-detection ability based on fMRI technology. No Lie MRI says it uses "unbiased methods for the detection of deception and other information stored in the brain," according to a statement on its website, although the site does not point to any specific scientific evidence to support the claims. (Read a story about how science solves crime...
...companies like No Lie MRI continue to advertise that they can detect lies with "90% accuracy" and charge close to $5,000 for their services. "There are 30 different peer-reviewed studies out there that prove that we can detect lies with fMRI," says Joel Huizenga, the CEO of No Lie MRI, who declined to provide citations for those studies. (Neither of the two scientists on the company's scientific board responded to requests for comment for this article.) Huizenga says he has worked with cases involving "arson, murder and incest" but did not give further details...
...unclear what purpose reports from No Lie MRI or similar companies serve in such cases, since they have not been found reliable enough to be used in court. In March, an attorney for the defendant in a San Diego child-custody case attempted to introduce a polygraph test and a report from No Lie MRI to prove his client's innocence. It might have been the first time fMRI lie detection was allowed in a court proceeding, had the county prosecutor's office not objected to it and sought the assistance of Hank Greely, director of the Stanford Center...
...eventually decided not to present the fMRI data. As it was a civil case, the judge ordered the data to be sealed. But a motion to unseal some of the proceedings will be heard on July 24, when the judge could decide to release, among other things, No Lie MRI's report...