Word: mousetrap
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Dates: during 1990-1999
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...spin-off will leave Pepsi's concentrate and bottling setup looking a lot more like Coke's. "It's a better mousetrap," Enrico concedes with a grin. "And there's no pride in this, so why not do it ourselves?" To add to his new mix, Enrico last August spent $3.3 billion on America's leading premium juicemaker, Tropicana. Last year PepsiCo had total sales of $22.3 billion...
...much of this is about parents wanting their kids to look good," admits psychologist Kim Gatof, mother of third-grader Jake. For an "invention convention," members of Jake's class are building contraptions of their devising. Jake wants to build a better mousetrap. "I can say, 'Just build it yourself,'" says Kim. "Or we can help with it, and it can be on the same level as the others." Jake may have a hard time topping Tucker Carter, another third-grader, who has already made his presentation. Tucker whipped up a fully functioning battery-operated alarm clock that uses...
BUILDING A BETTER MOUSETRAP...
Your bathetic cover and cover story insinuate that a better mousetrap may somehow confer ownership of the Internet upon Microsoft's CEO. Why don't I, a Windows 95 and Netscape user, feel threatened by your ridiculous proposition that control of the information age rests on the outcome of a browser war between a benign James Barksdale and a threatening, Pattonesque Bill Gates? Let them build and offer their mousetraps to the market, which welcomes and benefits from the competition between the two. JOSEPH D. ADAMS Painter, Virginia Via E-mail...
...know that game "Mousetrap," where a little marble careens through some crazy maze, tripping switches that makes levers drop, catapults launch, springs sproing, weights fall, and a little plastic mouse get trapped under a plastic yellow cage? Well, that was a fun game, and Jeunet and Caro's The City of Lost Children is the French translation...