Word: mottos
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...late '80s, the time has again come for a fresh cast of characters. This time their faces show the lines of age and experience because the new motto may well be MATURITY SELLS. In a new Eastern Air Lines ad, the happy vacationers cavorting on the beach are over 60. In the McDonald's commercial, the Lothario with an eye for the female customer is 75 if he's a day. And the lady who takes the Subaru for a joyride to the pulsing music of La Bamba must be pushing...
...language is in the mode of current foreign policy rhetoric. He uses the phrase "strategic survivability" to point to his belief that the nature of nuclear deterrent depends upon the characteristics--rather than the amount--of nuclear warheads. His thinking is slightly reminiscent of Reagan's "peace through strength" motto that asserts the need for an offensive system so powerful that it deters a first-strike attack. But the clear difference is that Bundy does not propose a widespread build-up, but rather "enough" on both sides so that neither nation can knock the other out in a single blow...
...there is the cult of the body, whose origins extend to the physical fitness craze of the last decade, but since then it has hypertrophied into a multibillion-dollar industry of fad diets and workouts, swank running shoes and high-tech exercise equipment. Who has not known someone whose motto is "no pain, no gain" or someone who scrutinizes their muscles for their tone...
They do it because hockey games at Bright should be fun, an open-inivitation party. Great hockey and great fans--it's a bunny motto...
Unlike at other universities--Ohio State and Texas A&M, for instance--coaches are not always under the gun. Vince Lombardi's motto about winning being the only thing does not grace the walls of the Harvard Athletic Department...