Word: motorizing
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...ancient guild houses which still surround La Grande Place. Throngs of children and massed delegations representing Belgian societies filled the square, from the old Maison du Roi on one side, nearly to the Gothic arcade of the Hotel de Ville on the other. Suddenly a sleek cavalcade of motors drew up before the Hotel de Ville. The crowds burst into "La Brabançonne."† Down from his motor stepped 24-year-old Crown Prince Leopold, Duke of Brabant, and was wildly cheered upon the official termination of his recent tour of Africa...
...lead flying through city streets in war-time would constitute an obvious menace to public health. But what if in peacetime city streets were filled with clouds of lead, not bullets, but fine powdery particles mixed in with the whirling gutter-dust, lead deposited by the exhaust-pipes of motors burning gasoline treated with tetraethyl lead (1:1,500) to eliminate motor "knocking"? Would that constitute a health menace...
...Signs should be placed at filling stations warning customers that leaded gasoline is for use only in motor cars...
...Durant, reared in Michigan although born in Boston, was seemingly a man beaten financially. That year he was forced out of his controlling interests in the General Motors Co. and the Chevrolet Motors Co. The former he had organized in 1908, three years after he had organized the Buick Motor Car Co. Between 1908 and 1909 he bought the Cadillac, Oakland, Oldsmobile and Northway motor companies; in 1915 got control of General Motors and also organized the Chevrolet Co. All these he lost at a swoop in 1920. But the very next year he rebounded by organizing Durant Motors...
...John N. Willys at his annual luncheon there would be a perfect howl of protest. Yet, great as it seems, this increase in motor car fuel and tires would represent only about 50% of what the automobile owner now throws away in depreciation...