Word: mosse
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LaRosa, 51, met Kennedy through "Boots" Moss, an aide who died in Kennedy's 1964 airplane crash. Now a civil defense adviser in Massachusetts, he was a professional fireman in Andover, Mass., for almost nine years. He was highly trained in all forms of rescue work and, had he been called upon, might have been invaluable on the night of Mary Jo Kopechne's drowning: even if Mary Jo was beyond saving, his presence would have strengthened Ted's claim to have done everything he could for the girl...
...cigarette, notably the Federal Communications Commission, which earlier this year threatened to order all cigarette commercials off the air waves. Both the FCC and the Federal Trade Commission promised to drop their proposals for stern regulatory action if the industry could make its plan work. Utah Democrat Frank Moss, the nonsmoking Mormon who heads the consumer subcommittee and is the leading tobacco opponent in the Senate, said happily that "the dike has been broken...
...publications plan voluntarily to stop such advertising in the near future, since it brought them $50 million in revenues last year. They also argue that printed ads appeal mostly to adults and are less intrusive than TV commercials, which often run while children are viewing. Even so, Senator Moss has warned publishers to avoid accepting "massive print advertising campaigns" and urged them to "maintain current ratios" of cigarette to non-cigarette advertising. Quite likely, publishers will feel increasing moral pressure to drop cigarette...
...fact, promise either to pass a tougher law or do nothing-and thus allow the regulatory agencies to impose almost any rules they please. Understandably, N.A.B. officials had been working on their blackout proposal for some time, and their announcement last week came soon after Utah Democrat Frank Moss, head of the Senate Consumer Subcommittee, sent telegrams advising them that they had better "do something" about smoking...
...fadeout can come fast enough to please the cigarette's most zealous opponents. Utah's Moss feels that the N.A.B. plan "may take too long." And he is anxious to move on to his next target: cigarette ads in printed media...