Word: morton
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...they enroll, they take "the plunge." They are sent out with just $8, to live and work for four days in the slums surrounding the center's headquarters on Ashland Avenue. "It's sort of shock treatment," explains the center's director, Episcopal Father James P. Morton. "It puts them in situations where they're forced to listen instead of spouting, as they're used to doing. Scales fall from their eyes...
...grower's label. If, on the contrary, the odd offshoot insists on permanent identification as a new species, it invites pruning. "Break Through!" Thus, in recent months, a host of top Republicans, from House Leader Ford to Senate Leader Everett Dirksen and Kentucky's Senator Thruston Morton, have taken pains to dissociate the G.O.P. from the extremist John Birch Society. G.O.P. National Chairman Ray Bliss read the Birchites out of the party again last week during the biennial Western...
...Morton D. May is a knowledgeable and enthusiastic collector of expressionist, impressionist, abstract and primitive art. He is also president and chief executive of the St. Louis-based May Co., the third largest U.S. retail chain (64 stores). Reasoning that what appeals to him might also interest his customers, May arranges frequent art exhibits in his stores, even gathered a collection of African, New Guinean and Mediterranean primitive art to be sold there. The collection, priced from $3 to $6,000, went quickly. The sale proved once more that May, 51, has been right in doggedly upgrading what he calls...
...year-old G. Fox & Co. Silver to Underwear. The May Co. was as much chosen as choosing. Family-owned Fox has been dominated for 30 years by Mrs. Beatrice Fox Auerbach, who is now 78. Approached by several stores, she picked the May Co. partly because Morton May, like herself, is a third-generation merchant. The May Co. was founded in 1877 in boom town Leadville, Colo., by Grandfather David May, who turned from unsuccessful silver prospecting to selling other miners their overalls and red woolen underwear. Spreading east and west as far as Washington and Los Angeles, the store...
...Morton May, called "Buster" by friends, oversees the chain from behind a modernistic slab desk on the eleventh floor of St. Louis' Famous-Barr store, the chain's flagship. Aware that the May Co. ten years ago showed signs of a slowdown under a 22-man board that included 11 members over 65, May continually recruits younger executives, schools them in the company's "fashion image." The curriculum is intended to teach them taste in merchandising in the same sense that May applies it to art collecting. May's aim is to make his stores leading...