Word: moreira
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...throat spot about Mike Sewell, a youth born with Down's syndrome, who found a job and happiness at McDonald's. The crowd in the giant auditorium at Cannes greeted it with raucous boos and whistles. "This is the most vicious, cynical, jaded audience in the world," said Marcio Moreira, creative director of McCann-Erickson Worldwide. "They don't like to have their emotions manipulated...
...reaction was a reminder that advertising, no less than any other art, bares the psyche of a nation. "Schmaltz is an American idiom," said Moreira. "We're a people who cherish wearing our feelings on our sleeve." Along with wavy fields of grain and golden, hazy images of plump grandparents, another American penchant is for the hard sell: buy because it tastes good, or because it works better...
When the synod's working sessions began on Oct. 1, however, Lucas Cardinal Moreira Neves of Brazil reminded the bishops that Pope John Paul II has forbidden even discussion of the possibility of a married clergy. But a few bishops and interested observers suggested obliquely that the whole issue of matrimony and holy orders still needed airing. The subject got new life two weeks ago, when Brazil's Aloisio Cardinal Lorscheider disclosed that the Pope had permitted two married men to be ordained in remote regions of Brazil, where the shortage of priests is severe. (The priests had to promise...
...decompression "relative democracy." In the words of a Brazilian political scientist, the 'distensao' was an effort to "perfect the institutionalization of the national security state and provide for more flexible political representation so as to decrease the levels of dissent and tension that had built up pressure." Maria Helena Moreira Alves, State and Opposition in Military Brazil (Austin: University of Texas Press...
...Paulo Moreira Dias...