Word: moosing
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Pepsi is trying to raise milk's profile by applying the marketing tactics that have spread cola to all parts of the globe. The company is starting smaller, test marketing a beverage called Smooth Moos Smoothies in Texas, Oklahoma and Kansas. It is a 2% fat dairy shake packaged in...
Flames, myths, MUD's, MOOs, caffeine and sugared cereals. For months, such was the life of J.C. Herz '93, former CrimeEd, as she immersed herself in the culture and subculture of the Internet to research her debut effort, Surfing The Internet (Little, Brown, & Co). The result of sleep deprivation and...
More than that, the campus is a riotous assemblage of types as various as the Deadly Sins. There are students who keep cigarettes in refrigerators and an inventor who, after a "brain attack," only moos. Secretaries sell Amway products by telephone, and computer nerds get million-dollar grants to work...
Pulitzer Prize-winning author Jane Smiley's campus satire (Knopf; 414 pages; $24) is centered on Moo U, a huge Midwestern agricultural college where professors are funded by "Mid-America Pork By-Products," an inventor moos after suffering a "brain attack" and secretaries sell Amway products by telephone. "As jaunty...
Boss of Bosses has an irritating quotient of macho G-man swagger, and some of ghostwriter Laurence Shames' imagery is so hard-boiled it could be served at picnics. (When Gloria, the maid, dropped a steak into hot oil, "it sizzled like a soul in hell.") But the story is...