Word: moosehead
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...WENT I watched bayou swamp rats quaffing Old Milwaukee and muttering: "It jus' don' get no better than this." I viewed a troop of husky Canadians crooning: "I'll be a Moosehead man for life." Muzak voices whispered seductively in my ear: "Let It Be Lowenbrau." Ice-capped peaks and wild phallic stallions advised me to: "Head for the mountains." I was becoming dizzy. I had to get off this whirling dervish of archetypal images and subliminal cuts...
...brew serious beer. The Germans and Austrians are masters, of course. Scandinavians, Dutch and French are experts. Italians see no point in beer, but what they make is drinkable. Mexicans produce good summer-weight cerveza. Canadian beer includes such hairy, out-of-the-swamp- and-still-dripping specialties as Moosehead, fondly known as Moosebreath by truck drivers in the Northeast. Japanese export beer tends to be thin and disappointing, which is to say it tends to taste far better than our mainstream belly wash. For that matter, Ladakhi Buddhists in remote Himalayan valleys make beer better than ours in open...
...mutt. The same lack of enchantment afflicts the new friends Dorothy makes on the journey. Instead of the Scarecrow, Tin Man and Cowardly Lion of blessed memory, she encounters a pumpkin with stick limbs, a tin soldier and something called a Gump, which looks suspiciously like your basic moosehead. They are all mechanical marvels, not actors, which means they can do anything except win an audience's heart. Still, it would defy the gifts of an Olivier to find interesting, amusing life in a context as charmless and joyless (and songless) as the one Murch and his design team have...
Seen at the Boathouse Bar on Thursday night this week was hockey great, BOBBY ORR, who was promoting Moosehead Beer. "He was really personable," said one Kirkland House elbow-bender who was among the numerous K-House students trying to win Moosehead plaques and shirts there that night...
...this small town--he "had the courtesy," as one woman puts it, to send his son Chip to Farmington. Chip, "a very handsome boy," stopped in at the shoe mill, and then at Kristy's restaurant. "He drank a beer just like a regular guy," and that Moosehead alone probably won the incumbent a dozen votes...