Word: moone
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...result is a fascinating portrait of gender-based misconceptions. There's a reason, for example, that the company isn't called Pink Moon. "We tested names with boys," says Deyo. "And when we showed them Purple Moon, it was just, like--bam!--'That would be for girls. Because purple [not pink] is girls' favorite color...
Translation: boys like Die Hard, girls like Guiding Light. Not exactly rocket science, eh? In fact, as the only modestly successful software house Rocket Science Games has learned, creating a hit CD-ROM can be just as hard as rocket science. Purple Moon's strategy is to give girls what they need and don't get nearly enough of: a chance to use play to deal with the issues they face in their increasingly complex emotional lives. "We call the age between childhood and adolescence the Two-Headed Girl," says Laurel. "On the one hand you're constructing your social...
...Purple Moon built two games that do. In Rockett's First Day (the first of a series), carrot-topped Rockett steers through the treacherous shoals of junior high using a storytelling strategy Laurel calls "emotional navigation." Players decide how to interact with other characters, guiding and shaping the story based on how they think Rockett is feeling about a given situation. As a bonus, Rockett can even sneak peeks into her classmates' lockers...
Beneath the Two-Headed Girl's intricate social sphere lies her even murkier "inner life." This is the purview of Purple Moon's second line of games, Secret Paths. The debut title, Secret Paths in the Forest, is a gorgeously illustrated adventure game whose players take soul-baring journeys that are essentially preteen female versions of Robert Bly. The game begins with girls gathering in a tree house to talk Issues: one girl doesn't think she's pretty enough, another isn't getting along with her siblings, and so on. Purple Moon misses no chance to add layers...
...culture abhors an undereducated employee. Three-quarters of today's working women regard computer proficiency as essential to women's professional advancement, a survey released last week by Avon Products reports. For years, boys have been using video games as entry points into the world of serious computing. Purple Moon and its competitors think it's high time America's girls got their share of the action...