Word: monterrey
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...more--sell dumplings in a fast-growing market where Chinese food is just called food? Heck, while they're at it, why not sell tacos in Mexico? Yum is doing both, with the test-marketing of East Dawning in Shanghai and the opening of a Taco Bell in Monterrey last fall. Yum's iconoclastic CEO, David Novak, likens it to how Ray Kroc of McDonald's brought hamburgers to America. "I asked, What's the hamburger in China?" he says. "Obviously, it's Chinese food." Except Kroc was an American selling American food to Americans. Is this brilliant...
...exporting Taco Bell, its top brand in the U.S., to Mexico. In late October, a Taco Bell headed for the border and to a Mexican suburb, its grand opening attended by government officials and hordes of press. Diners flocked to the restaurant, located in a busy shopping plaza in Monterrey, though many seemed bemused by the offerings. Claudia and Ignacio Sosa dropped in with their toddler Fatima after a trip to the supermarket. "This is not tacos or burritos or quesadillas, even though they're called that," says Claudia. "We have never had a taco with rice and fried potatoes...
Reminiscing about her time as a player, Rooney praised the depth of the Harvard program and the completeness of her training as a golfer. “Last year we went to Monterrey and San Francisco and we played Pebble Beach and Cypress Point and the San Francisco Golf Club. I think I’ve already reached the peak of my golf life,” she said...
...rest of Mexico, drug kingpins can be attractive employers. Some San Pedro officers have been spotted moonlighting as security guards at Zetas' homes, police sources say. A rival cartel, the Sinaloa mafia, has countered by recruiting members of San Pedro's SWAT unit. More than 200 police officers in Monterrey and Nuevo Len have been either arrested or investigated for involvement in organized crime this year. "We never imagined the penetration of drug trafficking in our society was this vast," says San Pedro's Marg?...
...until then, the daily lives of many Mexicans will remain laden with fear. On a recent Friday night, scores of regiomontanos, as Monterrey residents are known, crowded into the upscale bistros and cafs of San Pedro. Then the rumors began circulating on cell phones and BlackBerrys: gunfights had broken out again in local restaurants and nightclubs. Almost immediately the cafs emptied, and the streets were clogged with frantic regiomontanos racing in their Lexuses and BMWs to save their kids from the cross fire...