Word: modelied
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...agents have been looking into the books of a Grand Rapids advertising agency, Insight, Inc., which handled Ford's congressional election drives in 1970 and 1972. Indeed, agency executives explained that they really caused the trouble about the clothing purchases because they urged Ford to modernize his mode of dress. Says one of them, Jeff B. Davis: "We wanted to put him in brighter colors and suits with wider lapels that had a more modern look." Adds Davis: "At the time, we were also representing a clothing store, so we picked out a wardrobe for him, and as a matter...
...Ford van equipped with a DDE engine. His report: "If you didn't know the cutout engine was in the car, you probably would not even feel the difference. When you know, you are conscious of the car's being in the six-cylinder or three-cylinder mode only at certain points; you feel a small, noiseless shift...
Other new dramatic serials, notably CBS's Executive Suite, which uses a corporate shelter for exploring the lives of dozens of people and their families employed by one company, also borrow the daytime shows' mode of interweaving multiple plots. Notes Bud Grant, CBS programming chief: "The serial is the most powerful form invented for television. Once you hook an audience, it stays hooked...
...much-needed refutation of Von Däniken's theories. Robert K.G. Temple's The Sirius Mystery argues with some sophistication the likelihood that superior beings from Sirius visited earth between 7,000 and 10,000 years ago. Both books are squarely in a modern fiction-science mode that had its recent renaissance during the early '50s when the country was overtaken by mass UFOria...
...that Paul Theroux's seventh novel is a joyride, but it is old-fashioned entertainment in the mode perfected by Graham Greene. Theroux sets an odd quartet to housekeeping in seedy south London. They are not blood relatives; they hope to be related by the blood of others. Pa is Valentine Hood, a former U.S. State Department employee cashiered for punching an official of the South Vietnamese government. Filled with hatred, he stays high on opium and waits for a call to action from the provisional wing of the I.R.A. Mum is Mayo, who has ties to the Provos...