Word: modeler
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...huge success of the first Spider-Man movie, in 2001, not only saved the day for Marvel but also set its business model in motion. Because Spider-Man's theatrical rights had been sold to Sony, Marvel received just 5% of the $400 million U.S. box office. But it raked in millions by licensing the Spider-Man brand, including $155 million from toys in the first year...
Marvel soon replicated that model with hundreds of its heroes, now bringing in nearly $230 million annually from more than 500 licensing partners. Today the Marvel brand adorns everything from toys, games and apparel to hotels and theme parks. "Marvel has the best array of characters of any licensor in the business," says Brian Goldner, president of Hasbro's U.S. toy division, whose company in January guaranteed Marvel at least $205 million for its toy licenses over the next five years...
...growing number of entrepreneurs--end-trepreneurs?--are shaking up that model by going directly to consumers. Costco introduced caskets in 2004. Competitive Caskets, a small store in Clifton, N.J., solicits passersby with a bright green awning: 50%--70% OFF; FUNERAL HOMES MUST ACCEPT OUR CASKETS. Bob and Jenny Boots of Eagle Custom Caskets have found their motorcycle-loving niche online. Ernie Wolfe, an art-gallery owner in Los Angeles, markets his Ghanaian-made caskets...
...very happy sitting on the beach earning 5% and just not worrying for a few months," says Tony Proctor, president of money-management firm Proctor Financial. He is raising the money-fund portion of all five of his model portfolios, citing worries over rising oil prices, a slowing economy, the summer stock-market doldrums and soaring tensions in the Middle East...
Harold Ford Jr. was raised in the tradition of old-style Southern politics, but if he wins, he could be creating a new one. He says, "It's harder for Senate Democrats or candidates to distinguish themselves from the national Democratic model." So instead, he's simply going to try to break...