Word: modeler
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...just a better model to have the computation and the applications use what we call a cloud, somewhere in the Internet. I, among other people, have been talking about this for 15 years, well before Google was founded. It turned out to be really hard to pull off. But now finally these broadband networks are fast enough that you can actually do it. You just don't need to always have everything on your local computer. So what I like about Web 2.0, as it's called, is that it's really the popularization of all this different technology...
...vacuum bags) grab most of the solids from the coal fire. You wouldn't want to eat off the floor, but the place is clean. Even the open-pit-mining operation nearby--which has scoured 15,000 acres of Texas for lignite coal over the decades--is a reclamation model, boasting ponds with bass and new woods with baby deer. "The coal plants of today are clearly not like the coal plant of yesteryear," boasts McCall...
...since 1771. And because it's an outfit that historically insured ships, weather is never too far from its mind. Last year Hurricane Katrina turned heads at Lloyd's. The storm didn't just flood New Orleans; it also swept away the insurance industry's trust in its catastrophe modeling, the tool it depends on to evaluate bad-weather risk. The model assumed that a hurricane like Katrina couldn't happen in the same year as two other superstorms. Nor did it envision the off-the-scale damage caused by Katrina--275,000 houses destroyed, 10 times the number flattened...
...model has been upgraded with sophisticated tracking software, video blogs and other high-tech means to tell the story of the product's value, which distributors say is the key to clinching sales. Utah companies like XanGo reach far beyond state boundaries with evangelists like Francine Blain, a single mother and former contract attorney from Santa Monica, Calif. Blain signed on two years ago as a XanGo distributor. When not tending to her 5-year-old son, she's immersed in all things XanGo--tinkering with her eponymous website, talking to the "upline" sponsor who signed her, recruiting more "downline...
Though wildly successful, the MLM business model has opened supplement companies to a persistent complaint: the stuff doesn't work as claimed. Because independent marketers are not scrutinized by the Food and Drug Administration (FDA), the business has long been criticized for pushing unwarranted claims through its network of sellers. "While you have the FDA breathing down your neck about what your company can legally say, distributors like Bob and Mary can tell their friends whatever they want," says Dan Hurley, author of the forthcoming exposé Natural Causes. He writes that aside from fish oil, vitamin D and a handful...