Word: mod
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Dates: during 1970-1970
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There were definite signs of modernity. Everyone wore mod clothes, girls came in blue jeans and transclucent blouses through which boys could see their over-the-shoulder boulder-holders. The girls had more make-up; the boys, it seemed, fewer braces. The girls obviously had no idea how seductively their mothers had dressed them. Neither did the boys. Only me and the mathematics teachers, who loitered by the drinking fountain between classes looking for fresh talent...
...crowd shouted: "Run for Governor!" Back home after two years in Paris as the U.S. ambassador there, Shriver thus began a month or so of political sod-testing before deciding whether to run for the Democratic gubernatorial nomination in the September primary. Off the campuses, however, the mod-suited, conventionally handsome Kennedy in-law may find the Maryland soil somewhat difficult to till...
...talking son of a financial consultant to Latin American governments, Randell started his company in 1964 by publishing a summer-employment guide for students. Working from a base in Washington, D.C., he built up a network of 700 campus representatives to sell magazine subscriptions. By 1966, Randell had gone mod and was promoting computer-matched dating and half-fare cards for American Airlines. Other gimmicks that he and his campus representatives pushed included the outrageous and the plain corny: a pillow for sit-in demonstrators featuring a pocket containing No Doz pills to keep the user awake, a poster showing...
...last week the movement scaled new piques when more than 100 mod-and trouser-clad feminists marched into the fifth floor Manhattan headquarters of Downe Communications, publishers of the Ladies' Home Journal. The women (who represented a variety of Liberation groups) demanded "an immediate stop to the publication of articles that are irrelevant, unstimulating and demeaning to the women of America...
...former British Ambassador to the U.S. Lord Harlech-with her father's blessing. "She has gone to see him in New York," said Harlech, "and if they want to get married it is entirely their own affair. They are old friends, and I know Eric very well." Mod Londoners may feel the honor is all Harlech's. A rock-magazine poll named Clapton, formerly of Cream and Blind Faith, the world's top musician...