Word: mirrors
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...means an addiction. When strikes silence a city's press, the papers involved invariably lose circulation after recovering their voices. And when a paper dies, many of its readers seem to follow it to the grave. Last week, with Hearst's New York Mirror only just put to death (TIME, Oct. 25), the question was: Where did all those 835,000 Mirror readers...
...Sunday. But Vice President Ivan Veit said that the Times's serialization of the Eisenhower memoirs probably accounted for most of that. New York Herald Tribune President Walter Thayer reported a modest circulation rise, but decided not to give a figure. Said he of the refugees from the Mirror: "My guess is that 70% will evaporate...
...Daily News, which bought the Mirror's good will and some of its features, President Francis M. Flynn played it cautious. As Manhattan's other morning tabloid, the News was the place for Mirror readers to land. But how many actually made the trip remained a secret, although the day the Mirror died, Flynn announced a pressrun increase of 400,000 copies...
Both Veit and Thayer predicted that the departure of the Mirror will carry 500,000 New York newspaper buyers into oblivion. If so, it would be a part of a vanishing act that began in 1957. That year, after raising their price to a dime, the three afternoon dailies collectively lost a 333,000 paid readership -only 46,000 of which has come back. After the city's 114-day newspaper strike last winter, another 500,000 buyers disappeared for good. If prophecies about the Mirror prove true, the total loss will soar past...
Hard by the Tees. This raffish end product of Britain's welfare state was born in the mind of a onetime butcher's helper who strayed into the graphic arts quite by chance. Britain's largest daily, the London Daily Mirror (circ. 4,631,000), wanted to woo Northern English readers with a new comic strip set in that grimy part of the island, and Freelance Artist Reginald Smythe just happened to be available for the job. Smythe had grown up in the north of England, in an industrial blight called Hartlepool, hard by the River Tees...