Word: mirrors
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...huge to follow the sun itself, the parabolic reflector depends on the help of 63 smaller mirrors set in eight rows on a terraced slope in front of it. Called heliostats (from the Greek helios, sun; statos, to cause to stand still), they track the solar disk across the sky, capture its light and bounce it in parallel beams into the big mirror. The system involves some ingenious engineering. Each heliostat is controlled by its own photoelectric cells. Whenever one of the hehostats (each of which is made 180 individual mirrors) loses its lock on the sun, these tiny electric...
Rotating Vats. The crucible of the furnace is located inside a smaller f-shaped building near the base of the big mirror. It is set behind large stainless-steel doors at the focal point of the parabola-where the sun's scorching rays are concentrated into a blazing circle only twelve inches wide. Target material, hoisted into place by a ten-ton lift, is placed into an inclined trough-as the target melts, it runs off into catch pans. Another, more sophisticated technique is to load the material into two aluminum vats whose outer walls are water-cooled...
...villagers have become quite proud of the strange, shimmering edifice in their midst. And why not? The solar furnace is not only handsome in an other-worldly way; it is also a significant tourist attraction, bringing thousands of people to gaze in awe at Odeillo's mighty mirror...
Because most advertising men are hard-core optimists, they have been slow to acknowledge the sense of uncertainty spreading over the economy and the nation. But advertising must mirror the mood of its society, and the growing signs of caution among consumers have become too obvious for even the dream spinners of Madison Avenue to ignore. The result: while there is still an abundance of frilly, fun-slanted promotions, a new tone, faintly reminiscent of the Depression years, is creeping into more and more advertising. The trend is toward a fresh stress on value...
...impeccable. Godard makes films quickly and cheaply. If they lack consistent intellectual quality, they possess a vigorous timeliness. Godard is like a manic eclectic, rebounding from issue to issue, composing a body of work that in years to come may look like nothing so much as a cracked mirror of our time...