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Hirohito was not crowned. Instead, upon his father's death in 1926 he assumed protection of Japan's three Sacred Treasures: The Sword which commands "Be Brave!" The Jewel which says "Enlighten thyself!" and the Most Sacred Mirror of the Sun Goddess Amaterasu-Omikami which enjoins "Know thyself...

Author: /time Magazine | Title: JAPAN: Divinity with Microscope | 6/6/1932 | See Source »

...Czermanski (pronounced "Zhishlaff Chairmanski"), a handsome, extremely self-possessed young man, was born in Lwow (pronounced "Wuff"), Poland, 35 years ago. His father & mother were mummers, but small Zdzislaw was only mildly interested in the theatre. He used to practice drawing caricatures by making faces at himself in a mirror. He learned much more about the human face by working for a time as a barber. During the War he enlisted in crop-headed Marshal Joseph Pilsudski's French-subsidized Polish Legion, was wounded, mentioned in despatches, thrice taken prisoner. In 1919 he gained his first fame...

Author: /time Magazine | Title: Art: Caricaturist | 5/30/1932 | See Source »

Happiness, Too. Last week Happiness ("In Every Box") Candy Stores joined Loft, Inc., The Mirror and Pepsi-Cola Co. in their fight against Coca-Cola Co. Happiness sought $2,250,000 in damages, bringing the total of the actions to $11,750,000. Allegations were the same ones of libel and "malicious interference" with the Pepsi-Cola contracts (TiME...

Author: /time Magazine | Title: Business & Finance: Deals & Developments | 5/30/1932 | See Source »

...being sold deliberately as a substitute for Coca-Cola. When Coca-Cola Co. saw the label it scouted about, wrote Pepsi-Cola Co. last month that "your product ... has been and is now being substituted and passed off for Coca-Cola ... at ten Loft, six Happiness and seven Mirror stores. . . . This detection . . . entitles us to the reward . . . and we herewith . . . make demand upon you for the payment...

Author: /time Magazine | Title: Business: Deals & Developments | 5/23/1932 | See Source »

Last fortnight Loft and Pepsi-Cola answered with $7,000,000 worth of damage suits, charging Coca-Cola has maliciously attempted to break Pepsi-Cola's contracts, to hurt Loft's business (TIME, May 16). Last week the Mirror stores (operated by Loft) joined the fray and brought suits for $1,250,000 in damages. A million dollars was asked for general interference with the Loft-Mirror-Pepsi-Cola contracts, charging that Coca-Colans had bribed Mirror employes, had attacked Mirror's stock, had interfered with customers, had stolen goods. The second suit for $250,000 was because of Coca...

Author: /time Magazine | Title: Business: Deals & Developments | 5/23/1932 | See Source »

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