Word: mirror
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...What has gone wrong with British fair play?" cried London's big tabloid Daily Mirror. "For years we in this country have criticized the color bar in other countries-especially America and South Africa . . . We have also been righteous about it. For we have always believed that color prejudice had nothing to do with us ... We had better all think again...
...flagship of the 19-paper Scripps-Howard chain; and the banner-lining Journal-American, home paper of William R. Hearst Jr.'s 16-paper chain. The august Times, the sassy News, the Fair-Dealing Post have been making money, and so, reportedly, has Hearst's tabloid Mirror. But all their profit margins are down...
...divorce and the Sheppard trial) are now played with headlines and pictures on Page One. While trying to woo away readers who find the Times's heavy news diet indigestible, the Trib is also trying to skim off the upper readers of the tabloid News and Mirror. Three months ago, for the first time in its history, the Trib launched a prize contest, a $25,000 competition called Tangle Towns. It picked up 72,000 readers, jacking up the Trib's circulation to more than 400,000, an alltime high...
...Journal's morning tabloid sister, the Mirror, was started in 1924 with the slogan: "90% entertainment, 10% news"; it still lives up to this. The biggest attraction is Columnist Walter Winchell, plus Drew Pearson and popular comic strips (Li'l Abner, Joe Palooka, Steve Canyon...
...publish a paper in a town where the Times blankets the news," says Wechsler, "papers are bound to sell flamboyance rather than quiet news coverage." But flamboyance is not necessarily zestful or exciting journalism. In New York it has often led to sameness (e.g., the tabloid News and Mirror often have the same picture and headline blanketing Page One). The presence of the Times, 20% of whose coverage is national, has also caused many other papers to try to imitate its world view instead of concentrating on news of the city. Too often, the result is neither good world...