Word: mirror
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...walls of Publisher Thomason's office (in the old Market Street plant where the defunct Journal used to be published) hang pictures of Col. McCormick, his managing editor Edward S. Beck, his old time circulation wrangler Max Annenberg, now publisher of the Patterson-McCormick tabloid Detroit Mirror. Sentiment? He and McCormick were classmates in the law school of Northwestern University, law partners for many years thereafter. As a Tribune executive he was reputedly the "highest paid man in the newspaper business'-$275,000 a year...
Claimant to the honor of having thought of the block-aid plan was not Wilton Lloyd-Smith, but an automobile accessory dealer of Buffalo, N. Y. named David Pasternak. To Colyumist Walter Winchell of the New York Daily Mirror Mr. Pasternak last month submitted proof that he had inaugurated the idea in November 1930. Buffalo's plan gives the head of one destitute family in each block $15 per week for removing snow, sweeping sidewalks, clipping lawns. Among the 40 other cities where Block-Aid is now in practice are Albany, Rochester, Syracuse, N. Y., Pittsfield, Mass., Cleveland...
Matters became warmer last month when the Mirror asked Winchell to write for its new Sunday edition. Winchell demanded an extra day's pay ($166) on the basis of his $1,000 weekly salary. Refusing, the Mirror engaged a Sunday substitute...
...Vincent Coll incident caused a new ruckus. Publisher Kobler, startled by the implication that Winchell was privy to the councils of murderers, barred colyumist & secretary from any part of the Mirror building save their own small office...
Every move by the Mirror is carefully considered lest it give Winchell the supreme satisfaction of breaking his contract. The instant that should occur Winchell would skip three blocks downtown to Joseph Medill Patterson's big little Daily News (completing his ascension of the scale of Manhattan tabloids). According to Newsdom, weekly of unemployed newspapermen, the News offered Winchell $1,000 a week for a Sunday colyum alone...