Word: mintel
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According to market-research firm Mintel, two-thirds of millennials consider themselves cooking enthusiasts, and 22% say they try to eat gourmet food whenever they can. "They like to share stuff with their friends, and food is something you can talk about," says Carol Phillips, who teaches marketing at Notre Dame. "It's a connection...
...star postal customers, but since their cash flows have slowed to a trickle, their direct-mail marketing campaigns have all but dried up. Mortgage direct mailings declined 57% from the first quarter of 2007 to the first quarter of 2008, according to the Chicago-based mail and advertising tracker Mintel Comperemedia. And credit card offers by mail sagged 28% from the third quarter of 2007 to the third quarter of 2008, dropping to their lowest point in more than three years. (See the top 10 financial-crisis buzzwords...
...country's third largest supermarket chain, is selling 48% more pig livers, 22% more chicken livers and 8% more pig kidneys than it was last year. Overall, sales of offal in the U.K. are expected to reach more than $62 million this year, according to industry analysts Mintel...
...unleashing a barrage of unfamiliar products packed with extreme amounts of caffeine. The trend started with super-caffeinated energy drinks in the '90s, but more recently scientists and marketers have created caffeinated foods and even personal-hygiene products. In the past five years, according to the market research giant Mintel, firms have launched at least 126 caffeinated food products for sale in the U.S. Twenty-nine such products have been introduced this year alone. The offerings include things like Morning Spark oatmeal, NRG potato chips and - my favorite, if only for the brazen attempt to draw kids into caffeine culture...
...sales (unadjusted for currency) rose 14%, to $5.27 billion. Cadbury's clever drumming-gorilla ads helped too. Morgan Stanley said in a recent report that "unlike with many other consumer stocks, we expect Cadbury's earnings growth to accelerate." Says David Morris, food and beverage research director at Mintel International Group, a market-research company: "The spin-off is a smart move. Investors had felt these businesses weren't getting their appropriate valuations when they were combined." As stand-alones, they can also grow by attracting merger partners, he says...