Word: minis
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...Fairchild [Sept. 14] has put fashion into Nowheresville. While the mini may have seemed to some "not enough," the midi is "too much." What we have in between appears to be no man's land...
...along the sides, to a long, lank finale down the neck. They never considered it for good reason: it was sure to look abominable. But then so do midiskirts. And with hems gone to ungainly lengths, why not hair too? What better way to play both ends against the mini...
Foreign autos now account for one out of every seven new-car sales in the U.S. To fight the inroads of the imports, Detroit's two largest automakers last week put their much remarked mini-car models on sale. Both General Motors and Ford waited until the last minute to set sticker prices for the new lines. The biggest surprise was the price of Chevrolet's Vega 2300, which turned out to be about $150 higher than that of a comparable Ford Pinto and about $190 higher than that of the cheapest Volkswagen...
Thanks to mergers, International Controls has since swelled into a mini-conglomerate, with sales of $100 million, 4,000 employees and 31 factories that make aircraft parts, bomb casings, radar components and dozens of other items. "We've built ourselves on financial agility," boasts Vesco. He persuaded Hale Bros. Associates, a San Francisco investment firm that controls the Broadway-Hale department store chain, to become an early backer by buying $80,000 of stock. I.C.C. was one of the first U.S. firms to tap the hoard of Eurodollars, raising $25 million through an issue of debentures...
...Laurent showed "city pants"?pants to wear to work, parties, restaurants and the theater. Fairchild is firmly convinced that pants on women are "gross," but he paid attention when Designer Marc Bohan told him that they would get the women used to the notion of covering up their mini-bared legs. The second event was the 1969 movie The Damned, a period-costumed portrayal of the decadence of 1930s Nazidom. Fairchild loved the long slinky dresses so much that he gave private screenings of the film for designers, retailers and manufacturers. WWD thereupon opened the way for the midi...