Word: miltons
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During his uphill struggle for Pennsylvania's Democratic gubernatorial nomination, Millionaire Milton Shapp relied heavily on the man-v.-machine theme-and indeed wound up snatching victory from the organization candidate. In the last days of the general election contest, Shapp's Republican opponent, Lieutenant Governor Raymond Shafer, also found himself fighting a machine-in his case, the television...
CHRYSLER PRESENTS A BOB HOPE COMEDY SPECIAL (NBC, 9-10 p.m.). The Master of Memories invites a collage of comics as his guests: Milton Berle, Red Buttons, Johnny Carson, Jack Carter, Bill Cosby, Wally Cox, Bill Dana, Jimmy Durante, Shecky Greene, Don Rickles, Rowan and Martin, Soupy Sales, Dick Shawn and Jonathan Winters...
...streets, cutting off the newspaper, unplugging the radio, boycotting TV and locking the mailbox, the only way a Pennsylvanian can ignore this fall's cacophonous gubernatorial campaign is by clearing out of the state. In one of the nation's most flamboyant and free-spending races, Democrat Milton J. Shapp, 53, and Republican Lieutenant Governor Raymond P. Shafer, 49, by the morning of Nov. 8 will have lavished at least $3,600,000 on the cashkrieg campaign for the governorship...
...homely, intense visage peers out from 180 buses and 400 taxis. Along highways from the Alleghenies to the Poconos, 1,200 bright orange Shapp billboards vie with the autumn foliage; 80 radio stations play his 30-and 60-second spots ("If you liked William Penn, you'll love Milton Shapp"). Local TV stations will carry at least 300 last-minute Shapp spiels; his workers are mailing a four-color, 16-page brochure to 3,500,000 voters...
...Keystone State's Democratic machine-not unlike the G.O.P. bosses in John O'Hara's Ten North Frederick-wanted Milt's money more than they wanted Milt. To many party leaders, Shapp seemed an egotistical buffoon. There was also the fact that he was born Milton Shapiro-and no Jew had ever run for Pennsylvania's highest office...