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...diminishing returns - or even the triumph of one love story over another. Whatever the explanation, Dear John, a young-adult weepie based on a novel by The Notebook's Nicholas Sparks, dethroned Avatar as king of the domestic box office, according to early studio estimates. The clear victory - $32.4 million for Dear John to the sci-fi eco-epic's $23.6 million - ends Avatar's weekend winning streak at seven. James Cameron's previous smash, Titanic, reigned for an astounding 16 consecutive weeks, from its opening in December 1997 all the way through the late-March 1998 Oscar ceremony, where...
...soldier (G.I. Joe's Channing Tatum), an idealistic gal (Amanda Seyfried, of Mamma Mia! and Big Love) and a big war (he re-enlists after 9/11). That's why girls ran wild at the wickets, in the biggest Super Bowl weekend opening ever: Dear John just topped the $31.1 million that was amassed two years ago by Miley Cyrus' Hannah Montana concert movie. (Ask Your Questions: Avatar director James Cameron...
...Dear John, $32.4 million, first weekend 2. Avatar, $23.6 million; $630.1 million, eighth week 3. From Paris with Love, $8.1 million, first weekend 4. Edge of Darkness, $7 million; $29.1 million, second week 5. Tooth Fairy, $6.5 million; $34.3 million, third week 6. When in Rome, $5.5 million; $20.9 million, second week 7. The Book of Eli, $4.8 million; $82.2 million, fourth week 8. Crazy Heart, $3.7 million; $11.2 million, eighth week 9. Legion, $3.4 million; $34.7 million, third week 10. Sherlock Holmes, $2.63 million; $201.6 million, seventh week 11. The Blind Side, $2.6 million; $241.6 million, 12th week...
Turns out that Comcast, the media conglomerate with more than 47.1 million cable, Internet and telephone customers, has more to fret about than integrating a struggling brand (NBC) into its fold. Now the company has to deal with all the jokes about the new name for its core products. Though the parent company will retain the Comcast name, next week its cable, telephone and Internet services will be rebranded Xfinity in 11 markets, and nationwide thereafter. (See the 50 best websites...
Comcast doesn't seem to need a rebranding. Fueled by higher Internet and phone revenue and a onetime tax gain, company earnings more than doubled, to $955 million, in the fourth quarter. "Here's one thing we do know," says Tim Calkins, a marketing professor at Northwestern University's Kellogg School of Management. "Comcast is going to spend a huge amount of money to get that brand to mean what it wants it to mean." Here's another thing we know. Shareholders should be asking...