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Plowing through the New York Times on a recent Sunday, I read in the Metro Section that infertile couples in the market for smart-kid genes regularly place advertisements in the newspapers of their own Ivy League alma maters offering female undergraduates $7,500 for a donated egg. Before I could get that news comfortably digested, I came across an article in the Magazine section describing SAT prep courses for which parents spend thousands in the hope of raising their child's test scores enough to make admission to an Ivy League college possible. So how can people who have...

Author: /time Magazine | Title: Wanted: One Egg (Ph.D. Pref.) | 1/25/1999 | See Source »

...enjoyed the profile of the "Lion of Hollywood," Louis B. Mayer, who helped found Metro-Goldwyn-Mayer. For those of us growing up in the mid-1930s in the New York metropolitan area, Hollywood films were not only cheap entertainment but lessons as well. We safely watched suitable family entertainment, and on Saturday afternoons had a four-hour treat. For 25[cents] we could watch two great movies plus a cartoon and an exciting weekly chapter of a serial. What a great escape! JOAN S. MARKOWITZ Larchmont...

Author: /time Magazine | Title: Letters: Dec. 28, 1998 | 12/28/1998 | See Source »

...country that could invent the bidet obviously has a penchant for vaguely ludicrous cosmetics, and so it came to pass Friday that the Parisian subway system received the first application of a new perfume. The scent, named Madeleine (after one of the more notoriously fetid stops on the Metro) is to be splashed throughout the subway system over the next few weeks in order to combat the unwholesome odors that have permeated the city's underground since its creation...

Author: /time Magazine | Title: Here Comes the Chanel No. 5 Train | 12/18/1998 | See Source »

...hope is that Madeleine's bouquet of "countryside, woods, flowers and fruit," as Metro officials described it, will be more agreeable to commuters than the customary combination of industrial fumes and assorted human waste. That distinction apparently did not apply to Madeleine's precursor, Francine, an ill-fated odor that generated more complaints than praise when it was floated in the early 1990s. Five years in the making, Madeleine was designed to be "sweet rather than violent," a scent "that lingered for two weeks and that suggested a feeling of cleanliness and well-being rather than of filthiness being covered...

Author: /time Magazine | Title: Here Comes the Chanel No. 5 Train | 12/18/1998 | See Source »

...major step up for Mayer was entertainment tycoon Marcus Loew's reaching out to him as commanding officer of a new company merging Metro and Goldwyn, with Mayer soon adding his big M to the mix. He raised the contract system to a state of the art, using it to rule over a stable of stars who were legally bound to the company for years. In L.B.'s studio, with frail, dedicated lieutenant Irving Thalberg at his side, L.B. worked hard to project himself as a father figure to his extended family of stars, directors and producers...

Author: /time Magazine | Title: LOUIS B. MAYER: Lion Of Hollywood | 12/7/1998 | See Source »

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