Word: method
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Post is using its new price drops to try a more rational approach to marketing. Typically, the manufacturers raise prices aggressively and then "deal back"--that is, offer coupons while at the same time paying grocers incentives to promote the product. This method is enormously wasteful. Consumers, annoyed by or indifferent to coupons, redeem only a fraction of those distributed; the handling costs are high; and, worst of all, it's not a particularly effective way to build a brand. Smart shoppers often "cherry pick" a category, buying only the brand that's on sale, so the manufacturer gains...
...Teaching was a vital part of Phillip Areeda's life," Byse wrote in the Law Record. "He cared deeply about his students. He was a master of the Socratic method...
...differentiate the thousands of prostate cancers that will cause problems from the millions that won't. For the great majority of the 1 in 5 American men who develop prostate cancer, it will never have an effect on their lives. Most will die of other causes. Without a method of separating the destructive cancers from the insignificant cancers, we would be doing more harm than good. TODD SWANSON, M.D. Eau Claire, Wisconsin Via E-mail
...film and what we could air were not the same thing," says a TNT spokeswoman. Not wanting to offend Huston, or indeed Jennifer Jason Leigh, who stars, Turner offered it back to Huston, who will now try for a big-screen release. At least it's a novel method of getting movie financing. COMIC TOOL...
...effectively prevented conception by decreasing sperm counts. Administered over two and a half years, the injections proved to be effective means of contraception for 98.6 percent of the couples involved, with only four pregnancies reported. "It would show that testosterone, like estrogen in a female, can be an additional method of reproduction control," said Richard Sherins, the director of andrology at the Genetics and IVF Institute in Fairfax, Virgina. "Testosterone may be a new way of looking at birth control," says TIME's Alice Park. "If it is true, it would be an exciting flipside as contraception is usually focused...