Word: messinger
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"It was a typesetting error," Messing said yesterday in a telephone interview from Continental's Houston headquarters. "The ad ran correctly the previous day in the [Boston] Globe. But it was re-typeset, and somehow a one got dropped along the way."
Messing said Continental decided to honor the advertised rate until midnight on Monday, even though doing so will cause the airline--which just emerged from Chapter 11 bankruptcy--to lose money.
"We did have some trouble deciding if we could honor it from a purely financial standpoint," Messing said. "It was just in the best interests of our relationship with Boston consumers and people who we want to have as our customers again in the future, so we thought it made...
According to Messing, Continental was flooded with phone calls about the offer.
"It brought us a lot of business," Messing said. "We took thousands of reservations we wouldn't have otherwise had, but...at a heavy financial cost."