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Tragedy does not always arrive by boat, of course. That only happened in Message in a Bottle, in which Kevin Costner was sacrificed, despite his considerable star power. Sometimes it's a mudslide (Nights in Rodanthe, the worst of the five) or a secret illness (A Walk to Remember, the...

Author: /time Magazine | Title: Dear John: Another Sparks Weepie | 2/5/2010 | See Source »

Yet declaring a joint concentration requires an approval process that is unnecessarily difficult—art history and English as a pairing should be considered as intellectually worthwhile as English alone. The College’s approval process sends the message that studying two fields is inherently more suspect than...

Author: By Gregory A. Dibella | Title: Veritas: Now Subject to Committee Approval! | 2/5/2010 | See Source »

And the object of all of that attention was Fiorina's fiercely negative message: that Campbell, the front runner in the polls for the GOP nomination, was not a true fiscal conservative. Rather, he was a wolf in sheep's clothing, a "fiscal conservative in name only." The Campbell campaign...

Author: /time Magazine | Title: The GOP Mastermind of Carly Fiorina's Demon-Sheep Ad | 2/5/2010 | See Source »

This is Davis' campaign mantra for a new era of political communication, one in which free viral attention is just as valuable as costly television time. "I just say there are two choices," Davis says of his advice to his clients. "You can pay a whole lot of money to...

Author: /time Magazine | Title: The GOP Mastermind of Carly Fiorina's Demon-Sheep Ad | 2/5/2010 | See Source »

On top of all those tools, Willington organized a text-messaging network. If Coakley happened to be on the radio, for example, Brown supporters would receive a plea via text with the call-in number for questions. Opening that message eliminated the need to dial a phone number - "You just...

Author: /time Magazine | Title: How Scott Brown's Social-Media Juggernaut Won Massachusetts | 2/4/2010 | See Source »

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