Word: messagee
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The question is whether any U.S. automobile manufacturer will live long enough to enjoy it. President Barack Obama would rather bridge General Motors to the future than see it collapse, but he has now made it clear that the GM we know and don't really love is finished. So...
The military isn't known for treating underperformers with kid gloves. But the discipline can be harder for recruiters to take because they are, in most cases, physically and socially isolated. Unlike most soldiers, who are assigned to posts where they and their families receive the Army's full roster...
Moffo then passed along guidelines and a sample script from the Consortium of Behavioral Scientists, a secret advisory group of 29 of the nation's leading behaviorists. The key guideline was a simple message: "A Record Turnout Is Expected." That's because studies by psychologist Robert Cialdini and other group...
Everybody's Doing It! Which message would persuade homeowners to save electricity: a call to their environmental conscience, or an appeal to their wallet? Cialdini tested those approaches in a San Diego experiment, and the answer was neither. What worked was an appeal to conformity. Residents used less power when...
Protesters wanting to deliver a message to world leaders in London for this week's G-20 summit gathered outside the high walls of the Bank of England in the heart of London's financial quarter on Wednesday and demonstrated over everything from the meltdown in the financial system to...