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...stockholders, almost all of whom are active workers on the newspapers. And their riches would doubtless multiply. But the Brothers Cowles began to have other ideas three years ago when they decided to expand. Sharing their plans was Brother John's good Harvard friend Davis Merwin, who in Bloomington, Ill. was running his family's 99-year-old Pantograph, and running it well enough to make it top-flight among small-town papers. For their first step, Messrs. Cowles & Merwin sought a community with a high rating of literacy and education, a high percentage of native-born...

Author: /time Magazine | Title: The Press: Iowa Formula | 7/1/1935 | See Source »

...while the leaders stood still. Home-delivered circulation of all Minneapolis papers totaled only 145,000 in a population of 488,000. The field looked ripe for the sort of circulation ability in which the Cowleses are well versed. They bought the Star for $1,000,000, installed Friend Merwin as publisher with full authority to run the paper his way. Working with General Manager John Thompson and Managing Editor George Adams, he will be free of interference from Des Moines...

Author: /time Magazine | Title: The Press: Iowa Formula | 7/1/1935 | See Source »

...other days kings kept minstrels, to tell the world what mighty men their masters were. U. S. tycoons do not keep minstrels but sometimes they have literate friends. Such a convenient friend to Drugman Louis Kroh Liggett is Author Samuel Merwin (Silk, Temperamental Henry). Last week Liggett drugstores throughout the U. S. were featuring on their cut-rate book counters this "amazing TRUE story of a man who conceived the greatest cooperative organization in history." Because there is no such thing as a Pure Blurb and Ballyhoo Law, Publisher Boni could not be sued for misrepresentation. On the other hand...

Author: /time Magazine | Title: Books: Medicine Man | 4/29/1935 | See Source »

...Merwin and Lou Liggett were boys together on the streets of Detroit. Then their ways parted for 25 years; when they met again they had both made the grade. Liggett's career has enough forge-ahead stuff for three Horatio Alger stories. His Scottish-Dutch ancestry gave him a big body, unbounded assurance, tireless ambition. By the time he was 21 he had a house, a wife, a ponycart and $7,000 in the bank. His first independent venture, with a bankrupt store, was typical. Overnight he painted long rows of red footsteps leading to his shop, was arrested...

Author: /time Magazine | Title: Books: Medicine Man | 4/29/1935 | See Source »

...sank his personal fortune in a falling market, had to be rescued by loyal associates. In 1928 United Drug merged with huge Drug, Inc. to dominate the drug trade of the world. In the crash that soon followed Liggett lost his retail chain stores. Author Merwin does not divulge the size or state of Liggett's present fortune, but he leaves the reader feeling comfortably reassured that his hero's virtue has brought not only its own reward but a few extra dividends as well. Author Merwin reveals few intimate details of the inner Liggett, but those...

Author: /time Magazine | Title: Books: Medicine Man | 4/29/1935 | See Source »

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