Word: memos
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Under a neat blue letterhead, a publication called Memo went out from Washington last week to 4,000 leaders of U.S. denominations affiliated with the National Council of Churches. Its significance was not in the subject matter (the "educational crisis") but in the fact that it was evidence of a new "organized Protestant witness in Washington...
...National Council has been publishing Memo sporadically for about seven years, but last week the publication and its sponsor were moving into high gear. Everyone connected with the project was quick to say that it would not be a Protestant lobby. "We represent too many denominations [34] with too wide a range of interests to be a lobby even if we wanted to," says the Very Rev. Francis B. Sayre Jr., Dean of the Episcopal Washington Cathedral. "What we are going to try to do is to throw into the discussion of national and world affairs down here what might...
...canons is that admen must sincerely believe in and use, at least in public, the products they plug. To avoid any heresy among his agency's 530 toilers, President Arthur Fatt of Grey Advertising Agency (26th ranking, with 1956 billings of $35 million) recently reminded them in a memo that Grey's "clients and their products" are "to be boosted round the clock, wherever we are, whatever we do." In case they missed the point, Fatt thoughtfully attached a checkoff shopping list of his clients' products, including Kolynos toothpaste...
Last week Kolynos was off the Grey list and Fatt was on the fire. On the very day that he wrote his memo, trim, slim Adman Fatt appeared on his first TV program, the third-degreeish Nightbeat, to support the view that admen really believe in their products. Fatt said he had used Grey-advertised Mennen Hair Creme and Chock Full O' Nuts coffee in his own home that very morning. What about Kolynos toothpaste? He had fallen down there, he conceded in a burst of confidence. Instead of Kolynos he had brushed with Crest, a Procter & Gamble product...
...Memo-Passer. Parkinson offers two reasons for the phenomenon: 1) "An official wants to multiply subordinates, not rivals"; 2) "Officials make work for each other." Is Official A's workload making him miss the commuter's special? He will not split his functions with B, a potential rival. Instead he will create two subordinates, C and D who in a relatively short time will also accrete two subordinates apiece. Although soon seven men will do the work formerly done by one, none will be idle, for "work expands so as to fill the time available for its completion...