Word: memos
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...field is harder than ever to delineate, for a p.r. man may be anyone from a $100,000-a-year vice president to an operative with a mimeograph machine and a credit card. But certain trends stand out. The virtuoso has given way to committees, with a memo-writing style involving such terms as "idea transference," "posture of receptivity," and the "multiple-channel approach." Specialization is on the rise: there are firms for proxy fights, firms for staying out of trouble on civil rights, firms to get the New Rich into society, firms oriented toward culture or sports...
...Knowlton, today's biggest p.r. firm, with a client roster that includes the Iron and Steel Institute, Procter & Gamble, and Svetlana Alliluyeva. Explains H. & K. President Bert Goss: "Suppose a client walks in with an antitrust suit on his hands. One of our financial men can draft a memo to stockholders immediately; a writer will do a speech for the company president; another will huddle with a law professor and prepare a backgrounder on the legal aspects...
...forthcoming. The pace was so fast that officials often had no idea how much they had collected. In New York, where the United Jewish Appeal set up an Israel Emergency Fund, Executive Vice President Herbert Friedman jotted down a flood of big-money pledges on odd scraps of office memo paper. "This," he said, "is a hell of a way to raise millions of dollars...
...Following are excerpts from the "Boston Memo," a statement circulated by 13 Harvard and Boston area SDS members to SDS chapters at Eastern colleges. The paper served as a focus for discussions in the conferences which preceded last weekend's Spring Mobilization.-Ed. note...
...propose the following sequence for civil disobedience. First, everything should be done to bring home to as many people as possible the fact that a qualitative shift in the war is occurring. In addition to mustering and expanding the factual information we have the individuals who are receiving this memo should begin to gather groups to discuss the current situation and contemplate local and national responses. Our experience in Boston has been that it takes a long time for the importance and gravity of the current situation to sink in; most of us have had a tremendous resistance to coming...