Word: memos
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...sooner had the Defense Secretary taken issue with his critics on U.S. readiness than a Pentagon memo was leaked that seemed to confirm their worst fears. Major General James H. Johnson, vice director of plans and operations for the Joint Chiefs, instructed a subordinate to hold up a readiness report because Brown had "expressed concern that our current . . . formats only emphasize the negative aspects." The Secretary, Johnson added, has asked for "greater emphasis on the positive factors." Though Brown had been grousing for weeks about the readiness rating system, he did not dictate the embarrassing memo. It was, said...
...imagery, Anderson was handicapped. To his credit, he has shunned much of his image-shapers' advice to win votes by artificially changing his platform behavior. Instead, Anderson has remained true to himself: erratically ebullient, enthused, inspiring, as well as dour, bored, cranky and preachy. In a post-debate memo to Anderson, Stewart Mott, a millionaire backer, wrote sympathetically as well as critically: "That fateful evening, you needed to come across as sensational, exciting, lively, endearing. Instead you were stiff, statistical, stubborn, unsmiling-terrible body language. We know you can be 100% better than that in likability...
...document, a two-part memo Gomes distributed to members of the committee this week in preparation for the first fall meeting, suggested three tentative prototypes for a Third World center...
While the title page of Gomes' memo called the paper a "progress report," Gomes told the committee this week it signified only his personal opinion. The words "progress report" appeared because of a secretarial error, he said...
Reagan returned from Texas at mid-week to prepare for Sunday's encounter with John Anderson. He studied an image-molding memo from Pollster Richard Wirthlin with advice that gave an insight into his whole campaign. Some examples: "The Governor is perceived to be a leader. But it will be important that he comes across as less distant, more sympathetic, more caring, and more understanding . . . Show the Governor is capable of enjoying a laugh . . . Keep answers short, even on complex issues...